Marketing trials, marketing tricks — how to spot them and how to stop them
نویسندگان
چکیده
منابع مشابه
Marketing trials, marketing tricks — how to spot them and how to stop them
BACKGROUND Last this year in this journal, Barbour and colleagues reported a study of "marketing trials" in leading medical journals (Trials 2016;17:31). In this commentary I discuss their research, describe new analyses of the study cohort and consider measures to address marketing within academic medical literature. DISCUSSION Barbour et al. sought to identify a subgroup of "marketing trial...
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ژورنال
عنوان ژورنال: Trials
سال: 2017
ISSN: 1745-6215
DOI: 10.1186/s13063-017-1827-5